Red Ribbon Campaign

Each October, fifth and sixth graders across Texas pledge to remain drug free by participating in the Red Ribbon Rally, part of HHS' annual #DrugFreeTexas media campaign. This year, tens of thousands of students will virtually unite to participate in the 23rd annual event — going digital for the first time.

Representing schools throughout the state, students engage with activities that highlight the importance of making healthy choices, equip them with the skills to refuse drugs and alcohol, and teach them how Texas laws are made.

Students are encouraged to participate in the program during Red Ribbon Week (Oct. 23-31, 2020), either in the classroom or at home. The free digital event toolkit provides educators and their students with interactive tools they can use at their convenience.

What is the National Red Ribbon Campaign?

The annual National Red Ribbon Campaign began in 1985 in response to the murder of Drug Enforcement Administration Agent Enrique “Kiki” Camarena. Parents and children made a commitment to raise awareness of the destruction caused by drugs in America by wearing red ribbons as a symbol. The National Family Partnership held its first red ribbon celebration in 1988 and uses the yearly campaign to deliver Camarena’s message of hope.

Today, the red ribbon reminds communities to continue to educate youth and encourage their participation in drug-free prevention activities. The theme for the National Red Ribbon Campaign changes each year but consistently focuses on empowering and motivating Texas youth to make healthy choices and achieve their goals.

Source: National Family Partnership