WIC Vendor Management and Operations Unit | Texas Health and Human Services

The Vendor Management & Operations Unit of the Texas Special Supplemental Nutrition Program for Women, Infants and Children (WIC) provides the following services:

Screens applications from grocers
Processes contracts with grocers to accept WIC food instruments
Processes grocer claims
Reviews grocers’ compliance with the programs competitive pricing criteria
Provides training to grocers for compliance with WIC Federal regulations, rules, policies, and procedures

Vendor Communications

Visit the Vendor News Flash page for news and updates.

Vendor Materials Request Form

Submit a Vendor Materials Request Form to receive shopping guides, posters, WIC Approved Labels and outreach materials.

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Vendor Materials Request Form

Brochures

Posters

Miscellaneous

WIC Vendor Training

WIC Vendor Training Requirements

The scenarios below explain training requirements. Only these trainings count towards annual/WIC Vendor Authorization training requirements:

Vendor Authorization/ Selection Criteria Process

A representative from each vendor outlet must complete live interactive training prior to authorization and reauthorization.

Training Requirement Year 1

A representative from each vendor outlet must complete at least one annual online on demand training by September 30.

Training Requirement Year 2

A representative from each vendor outlet must complete at least one annual online on demand training by September 30.

Training Requirement Year 3

A representative from each vendor outlet must complete at least one annual online on demand training by September 30.
For Reauthorization: A representative from each vendor outlet must also complete live interactive training.

Texas WIC Online Vendor Training Website

Live Interactive WIC Vendor Training Dates

Note: These meetings will only be live on the date and time indicated.

Annual Online On Demand WIC Vendor Training

Select and register for any of our online, on demand trainings by visiting the Texas WIC Online Vendor Training Website.

Shopping Video Game

In this gaming simulation training you’ll be able to fully immerse yourself in the shoes of a WIC client. You’ll be able to shop for WIC foods, obtain a beginning balance, walk down different isles and checkout at a register like a WIC client would. Use the shopping game link below to begin your journey.

Start your journey here.

Self-Checkout and Curbside Checkout

WIC participants can now checkout in your self-checkout lanes and use curbside, should your company wish to offer it.
Texas WIC must certify your POS systems and give approval to implement prior to using these checkout methods.
Contact WIC EBT Support if interested in accepting WIC at self-checkout registers and/or providing curbside service.
The following five-minute videos do not apply towards annual training requirements:

Registration for the videos is required for WIC EBT certification of these processes.

Self-Checkout video for WIC

Curbside Checkout video for WIC

Let WIC Buy Marketing Campaign for TWIC Vendors

Learn how this initiative can help support those in your community by watching the Let WIC Buy five-minute video. This video does not apply towards annual training requirements.
Materials include WIC income eligibility guidelines, a QR code, tear off sheets and more. Use the Vendor Material Order Form to order.

Texas WIC Vendor Training Manuals and Policy

Need paper training materials? We have three guides below that you can print out and give to your employees. These resources do not count towards annual training requirements. For WIC Vendor Training Requirements see the section above.

See the Texas WIC Vendor Training Policy (PDF) (WV: 08.0) for more information.

Farmers Market Guides

Drop Ship Vendors

Drop ship vendors/DME retailers must complete the Drop Ship online on demand training. Register for the Drop Ship training to learn how to process orders from start to finish using SOAR.

Vendor News

Shopping with Texas WIC Videos and other helpful tips to improve the participant’s shopping experience are available on TexasWIC.org.
Shopping just got easier with myTexasWIC! With the mobile shopping app, vendors and participants can scan items at the store to see if they are WIC approved, view the Texas WIC Shopping Guide and more. A Vendor How to Video for the app is coming soon! Contact WIC Vendor Info to request the vendor demo account login information to test out the app’s features – only available to WIC authorized vendors.
Stay up to date with Vendor News Flashes. Sign up to receive Vendor News Flashes via email at WIC Vendor Relations.
View the Child Support Affidavit (PDF), a requirement of all WIC Grocer Vendors during the application and renewal process.

Vendor Outreach Branch Contact Us

Email WIC Vendor Info for questions about:

General WIC Questions
Marketing and Signage Approvals
WIC Vendor Materials
Requests for WIC Training and Technical Assistance for WIC Authorized Vendors

Email WIC Vendor Relations for questions about:

Vendor Authorization/Application Processing
Contract/Vendor Agreement Support and Updates
Contract/Vendor Agreement Terminations
Adding or Removing a Vendor Outlet
Contact Information Updates

Approved Distributors List

WIC vendors must purchase all infant formula and WIC authorized products* from approved entities on the Approved Distributors List.

Approved Distributors are:

Manufacturers registered with the FDA
Licensed Wholesale Distributors
Licensed Retailers

*With the exception of Milk, Eggs, Cheese, Bread, Tortillas, and Produce

Approved Distributors List (PDF)

Refer to WV:01.0 section IV: Monitoring By Invoice Audits (PDF) for more information on purchase invoices.

Active Vendor List

Below are lists of vendors divided by county name and Price Region. Please select the first letter of your county or select your Price Region number.

Vendors by County

Vendors by Price Region

Cost Containment for EBT

Traditional WIC Stores

September 2024 Cost Containment Price Region/Band Averages for EBT

For information purposes, the WIC EBT price region/band averages and 125% of those averages are provided for each food item. The 125% averages are the maximum allowable reimbursement amounts applied against Traditional WIC Vendor September 2024 claims. Recoupment adjustments have been calculated and will be applied against claims processed in October 2024 and subsequent months, if necessary.

TWIC – EBT Category / Subcategory Price Region / Band Averages To view the Local Agency averages by band, click on the following link:

Predominantly WIC Stores

September 2024 Cost Containment Statewide Averages for EBT

For information purposes, these Statewide WIC EBT averages are the maximum allowable reimbursement amounts applied against Predominantly WIC Vendor September 2024 claims. Recoupment adjustments have been calculated and will be applied against claims processed in October 2024 and subsequent months, if necessary.

PWIC Statewide EBT Category / Subcategory Averages (PDF)

WIC Electronic Benefits Transfer (EBT)

Visit the WIC EBT page for information related to EBT processes and point-of-sale (POS) systems.

WIC Food Redemption Reports

September 2024

Category / Subcategory Report (PDF)
By food type, the quantities redeemed and dollar amounts paid.
Cereal List Report (PDF)
By cereal brands, the quantity redeemed and dollar amounts paid.
Fresh & Frozen Fruits and Vegetables Report (PDF)
WIC redemptions by specific fruits and vegetables and dollar amounts paid.
4-ounce Jars Infant Fruit and Vegetable Report (PDF)
By category / sub-categories of 4-oz jars of infant fruits and vegetables, the quantity redeemed and dollar amounts paid.
Milk Report (PDF)
By milk varieties, the quantity redeemed and dollar amounts paid.
Yogurt Report (PDF)
By whole, low-fat & nonfat varieties, the quantity redeemed and dollar amounts paid.
Grains Report (PDF)
By different grain categories, the quantity redeemed and dollar amounts paid.
Legumes Report (PDF)
By different legume categories, the quantity redeemed and dollar amounts paid.
Peanut Butter Report (PDF)
By different peanut butter brands, the quantity redeemed and dollar amounts paid.
Monthly Total Redemptions by County Report (PDF)
The total amount on this report is the total dollar paid to grocers in these counties. It is less than the total on the Category / Subcategory Report as the file is net of the Cost Containment Recoupments and coupon discounts that are taken at the Claim level not the food item level.

WIC Full Disclosure Report

Instructions for Retrieving the Full Disclosure Report

The Texas WIC Program provides the ability for vendors to access each month a Full Disclosure Report on their store(s) redemptions of WIC EBT transactions. The report details by UPC all food items redeemed by a store for a process month, noting whether the food item was adjusted for cost containment purposes.

To request access to the monthly Full Disclosure Report, an authorized representative of the WIC authorized vendor should email WIC Cost Containment. Once the requestor is verified, we will issue a user ID and password so the vendor can access their own monthly Full Disclosure Report from their electronic system.

Once a vendor accesses their information on the report, if assistance is needed, please call 800-252-9629 or email WIC Cost Containment.

Download the Retrieving Full Disclosure Cost Containment Report Data (PDF) in order to retrieve report data that is formatted in an Excel spreadsheet.

WIC Authorized Foods

Visit the WIC Authorized Product page for more information.

WIC Least Expensive Brand

Visit the Least Expensive Brand page for more information.

WIC Submit a new Universal Product Code (UPC)

Visit the Submit a new UPC page for more information.

WIC Vendor Policies and Procedures

Visit the WIC Policies and Procedures page for more information. The section titled “WV-Vendor Operations” is at the end of the WIC Policies and Procedures page.

Contact Us

For General WIC Questions:
WICVendorInfo@hhs.texas.gov

For WIC EBT:
WICEBTSupport@hhs.texas.gov

For WIC Vendor Cost Containment:
WICCostContainment@hhs.texas.gov

For WIC Vendor Monitoring:
WICMonitoringOversight@hhs.texas.gov

Celeste Lunceford, MS, LPC-S, CTCM
Director of Vendor Management & Operations Unit
Texas WIC
Health and Human Services Commission
celeste.lunceford@hhs.texas.gov

Mailing Address
Health and Human Services Commission
Attn: VMO Unit, MC4554
P.O. Box 149347
Austin, TX 78714-9347

Physical Address
Health and Human Services Commission
Attn: VMO Unit
4616 W. Howard Lane, Ste. 275
Austin, TX 78728