Illustrations

While photographs are the best way to capture the Champion brand, illustrations, used sparingly, can help tailor materials for children or show abstract concepts. Solid and bold details that communicate confidence follow the Champion brand.

Illustrations for Children’s Materials

Do
Promote excitement using traditional illustrations that depict real-life possibilities while using brand colors and fonts. Maintain diversity.

Don't
Do not use free clip art, “Manga”-style drawings with a strong style or personality, mascot-style images that look like logos, or imaginative and fantasy illustrations.

Illustrations for General Public Materials

Do
Supplement anchor photos with illustrations, and supplement anchor illustrations with photos. Use only symbolic illustrations as anchor images. Use silhouettes of people to avoid indicating any one ethnicity.

Don't
Do not use low-quality clip art, three-dimensional illustrations, grunge, paintings, or detailed drawings.