Color Accessibility

Note: This page contains references to some links that are only accessible by HHS staff. For more information, email the HHSC Office of Communications.

Accessibility plays a vital role when choosing colors. All possible color combinations within the color palette have been tested for accessibility. The color combinations indicated here should be accessible on most computers and printed materials. However, color contrast will vary depending on the printer and color profiles. Below are guidelines for the use of text on colors from the palette to ensure that they are easy to read.* Although these combinations are accessible, not all are suitable for the HHS brand.

* Indicates a color combination that is considered accessible only with large text (minimum 14 pt. bold or 18 pt. regular). Normal text is not accessible.

Refer to the colors in the brand palette on the Color page.

Do not attempt to recreate the color palette in Microsoft Office. HHS Accessibility and HHSC Office of Communications have chosen colors for Microsoft Office to approximate the brand colors. To ensure appropriate application of the colors, only use the color palette provided in HHS templates. HHS staff can access templates on the HHS Connection.

Approved Text Colors for a White Background

Background ColorBackground HexText ColorText Hex
WhiteffffffBlack000000
WhiteffffffLogo Blue003087
WhiteffffffPrimary Blue005cb9
WhiteffffffLogo Redab2328
WhiteffffffTertiary Redd22730*
WhiteffffffTertiary Maroon651c32
WhiteffffffTertiary Teal00a499*
WhiteffffffLogo Goldb47e00*
WhiteffffffTertiary Gray425563

Approved Text Colors for Blue Backgrounds

Background ColorBackground HexText ColorText Hex
Logo Blue003087Whiteffffff
Logo Blue003087Secondary Yellowffc800
Primary Blue005cb9Whiteffffff
Primary Blue005cb9Secondary Yellowffc800*
Secondary Blue 16dabe4Black000000
Secondary Blue 200b3e3Black000000

Approved Text Colors for Red Backgrounds

Background ColorBackground HexText ColorText Hex
Tertiary Maroon651c32Whiteffffff
Tertiary Maroon651c32Secondary Yellowffc800
Logo Redab2328Whiteffffff
Logo Redab2328Secondary Yellowffc800*
Tertiary Redd22730Whiteffffff*

Approved Text Colors for Yellow or Gold Backgrounds

Background ColorBackground HexText ColorText Hex
Secondary Yellowffc800Black000000
Secondary Yellowffc800Logo Blue003087
Secondary Yellowffc800Tertiary Gray425563
Secondary Yellowffc800Tertiary Maroon651c32
Secondary Yellowffc800Logo Redab2328*
Logo Goldb47e00Whiteffffff*
Logo Goldb47e00Black000000

Approved Text Colors for Green or Gray Backgrounds

Background ColorBackground HexText ColorText Hex
Tertiary Green6cc24aBlack000000
Tertiary Teal00a499Whiteffffff*
Tertiary Teal00a499Black000000
Tertiary Gray425563Whiteffffff
Tertiary Gray425563Secondary Yellowffc800
Tertiary Gray425563Tertiary Green6cc24a*