Color

Color Palette for the HHS Brand

The HHS Champion color palette draws on the strength of blue, red and yellow. They are the cornerstones of color, and the only hues that cannot be created by mixing other colors together.

Primary Brand Colors

Blue — Using blues as the dominant color, HHS presents itself as trustworthy, intelligent and an authority figure. Blue is the main color of HHS and has many shades to pull from to create visually interesting content.

White — The proper use of white, or clear space, is important in design as it helps organize information and improves readability.

Secondary Brand Colors

These colors are used with the primary colors, but in lesser amounts, as an accent or to highlight important information.

Yellow — As the color of optimism and enlightenment, yellow is a good contrast to blue. Used sparingly, it quickly draws the customer’s attention to important information or actionable items.

Red — An intense color, red is known as a color of caution and warning, as well as enthusiasm and energy. It should be used sparingly.

Tertiary Brand Colors

These colors are sometimes used with the primary colors when a design doesn’t need to be as heavily branded. They include darker and brighter shades of yellow and red. A blend of blue and yellow is also available as shades of green.

Logo Colors

Essential Color Palette