About the HHS Brand Guide

Be a Champion for Health and Human Services in Texas.

Mission
We serve Texas. 

Vision
Making a positive difference in the lives of the people we serve.

Note: The HHS Brand Guide contains references to some links that are only accessible by HHS staff. For more information, email the HHSC Office of Communications.

This guide is to be used by vendors who contract with Texas Health and Human Services. The guide also provides staff insight into the HHS brand. Some links in this guide can only be accessed by HHS staff.

In alignment with Texas Government Code Section 531.0055, Texas Health and Human Services and its “HHS” acronym represent the Texas Health and Human Services Commission (HHSC) alone, and the Texas Department of State Health Services (DSHS) and HHSC jointly.

The HHSC and DSHS Office of Communications maintain awareness and oversight of outreach efforts that serve an HHS purpose. Contractors and vendors should work with the agency contract manager or program area to contact the HHSC or DSHS communications offices for questions or additional guidance.

HHSC and DSHS Office of Communications work with staff to determine the level of agency involvement in public awareness campaigns and websites: 

  1. Agency-led projects are required to adhere to HHS compliance guidelines (accessibility, security, privacy, branding and hosting). HHS staff and HHS COM must review and approve all content. 
  2. Co-branded partner-led projects are required to adhere to HHS compliance guidelines. HHS staff and HHS COM must review and approve all content associated with the HHS logo.
  3. Partner-led projects are not required to adhere to HHS compliance guidelines. HHS staff and HHS COM must review and approve content associated with the HHS logo. 

Before contracting with vendors or partners, staff must contact the HHSC or DSHS Office of Communications.

HHS employees should use official templates located in the Communication Services section of the agency's intranet (the HHS Connection) to promote a consistent look among agency documents and to ensure staff-produced reports, PowerPoints and other material adhere to branding and accessibility standards.

Some HHS staff serve as departmental communication liaisons and a point of contact for their respective agency chief or deputy executive commissioner. The liaisons manage intradepartmental materials and work with the Office of Communications to develop public-facing content.

While liaisons oversee intradepartmental materials, the HHSC or DSHS Office of Communications must review and approve agencywide and public-facing campaigns and materials — including videos, graphic designs, websites, and use of the HHS logo.

For more information on branding and campaigns, email: